What is Giving Tuesday?

Giving Tuesday (popularly known as #GivingTuesday) is always the first Tuesday after Thanksgiving (making is November 28th this year). It is a day created to bring awareness to the needs of others after a plethora of consumeristic holidays (Black Friday, Cyber Monday, and Small Business Saturday). It is the day that officially kicks off the giving season as people begin to focus on their holiday and end of year giving. It is a day to remember the needs of others, but more so to act on those needs by giving of yourself in some way.

Ok, but how did Giving Tuesday start?

Giving Tuesday started with a collaboration of two organizations, the New York’s 92nd Street Y and the United Nations Foundation. They worked with quite a few other partners the first year (2012), including Cisco, Iraq and Afghanistan Veterans of America (IAVA), Sony, Aldo, Groupon, UNICEF, United Nations Foundation, Mashable, Google, Microsoft, Skype, and Unilever. This combination of heavy hitters was step one. The next step was getting good publicity and attention on the actual date (November 27, 2012).

The story was first told on Mashable.com (a website, oddly enough, that deals mostly with technology and digital topics). The story grew quickly, however, and soon many media companies were jumping on board. These included such names as The Huffington Post, The Washington Post, and ABC News. These large media companies allowed the fledgling movement to gain steam quickly. So by its second year (2013), it had both eBay and Kevin Cole (fashion designer) giving away percentages of products sold on Giving Tuesday.

To learn more about the origins of Giving Tuesday, you can visit their official site at https://www.givingtuesday.org/about.

So now what?

Now that you know what Giving Tuesday is and where it came from, what to do now? There are many opportunities on Giving Tuesday. You could fundraise for a charity you are passionate about, maybe running a 5K or setting up a garage sale. You could donate your time, helping a local food pantry or community center. Or you can donate your own money to a charity who is doing good work.

We at David C Cook have a couple of global opportunities if you’re interested in donating to a Christian organization. The biggest of which is Life on Life.

Life on Life is a global program for at-risk children which speaks into the tough circumstances vulnerable children live in. Life on Life lessons are rooted in Scripture and written for children who have seen or experienced trauma.

They help the child survive physically by teaching vital life skills — but also thrive spiritually by learning about the Father who loves them. Lastly, these children are coached in developing godly character, breaking sinful lifecycles that would otherwise continue into adulthood.

If you’re interested in learning more please visit GiveLifeOnLife.org. However, since it is nearly Giving Tuesday, we’d love to point you to our special Giving Tuesday campaign, where we are attempting to launch Life on Life in churches across India. We expect over a million children to be reached through this initial launch.

Please consider helping us out. Every $25 donation puts 100 vulnerable children through our Life on Life program.

Lastly, we hope you have a happy Giving Tuesday.

If you want more information about David C Cook’s Life on Life Project, visit www.lifeonlifeproject.com.

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